Co-working spaces: the new-age office that best cultivates innovation

Make your workspace work for you — create a space that encourages innovation

We spend ~160 hours working in a given month. For the majority of us, this time is spent in an office meant to foster creativity, communication, and ultimately a better business. Technology has revolutionized many pieces of our daily lives and has too impacted the concept of an office. As needs of employees change, employers must shift the manner in which they best support their employees to produce their best results.

Personally, I find that my best work is accomplished when it also aligns with my passions; work that fulfills a personal purpose cultivates personal happiness and joy. In a Ted talk I recently watched, I was drawn in by the idea that the physical space in which we work plays a significant role in the joy we have. Joy, among other things, impacts the work produced and the level of innovative thinking possible. 

Inspiration and motivation come from within, but also come from our surroundings.

– Ingrid Fetell Lee states in her Ted talk, “Where joy hides.”


So how exactly can companies encourage innovation while being flexible with their employees needs?

Create a spin-off of a co-working space

Co-working spaces are no longer a space for start-ups and entrepreneurs. As work continues to be digital-focused, employers are shifting the concept of what it means to ‘come to work.’ For many people, it’s important to leave the house to get into the right mindset of working effectively (away from noise or other distractions). For others, going into work is effective in accomplishing this need, however their environment may not be as conducive to inspire innovative thinking as it could be.

Regardless of the space where work is being accomplished, ways to stimulate productivity and creativity remains consistent.

1. Height creates a sense of ‘no limits,’ and creative problem solving

Like your business potential, you want your employees to feel there are no limitations in what they can accomplish. The concept of limitations is perceived by our physical space.

“People perform better at tasks requiring creative problem-solving skills under ceilings 10 feet or higher compared to eight-foot ceilings” (details). Glass ceilings and other boundaries that project a feeling of being boxed in, should not be existent. Things should feel taller than they are. For example, when decorating, choose a tall bookshelf versus a short bookshelf. Alternatively, select decor with vertical stripes. 

Our mental space stands in direct proportion to our perception of physical space.
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2. (Visual) Distance supports creative thinking

Construal level theory (CLT) is a mental model in which the interpretation of distance is affected by interpretation and contextual understanding. According to CLT, the observation or perception of things being far away stimulates abstract thinking.

The greater our perception of something being in the distance, the more inclined we will be to idea formation; early stage ideation (brainstorming, sketching, drafts) relies on abstract, big-picture thinking.

For example, if you are planning where your business will be in one year, versus 5 years, you are more likely to think of more impactful, creative, opportunities and goals when discussing a 5-year plan versus a 1-year plan; 5 years is farther in the distance so thoughts will be more focused on ‘what could we do,’ versus ‘how do we do it.’

Closeness in proximity prompts detail-oriented thinking, whereas distance prompts open-minded, unbiased, free thinking.

3. Neutral colors create a sense of relaxation

Color choice plays a vital role in giving a feeling of comfort and relaxation. Cooler colors (blue, green) are more soother than warm colors (red, orange).

By decorating or painting walls with warm colors, your initial level of energy will spike, however it will also quickly fade due to being over stimulated. Soothing, earth colors, encourage relaxation and make people feel as though there is more space, opposite of warm colors which make people feel closed in. Exploratory thinking will increase in spaces with more neutral tones, so choose your colors wisely. 

4. Let there be l i g h t

“People who work in windowless spaces get ~46 minutes less sleep on work nights, experience lower-quality rest, and are less physically active during the workday than colleagues who are afforded adequate exposure. Additionally, medical scientists report higher levels of depression, anxiety, delirium, and even psychosis among patients lacking access to outside views in healthcare facilities” (details).

Dim-lit, natural space encourages exploratory thinking, whereas bright spaces encourage rational, logical thinking. 

Finding a balance between the two is challenging, but with natural lighting from windows and dim to medium-lit lights will provide balanced thinking required for creative, efficient work. 

5. Smell the plants 

Awaken your brain through smell. Scents like eucalyptus and citrus help people feel alert, and lavender helps people remain calm. My personal favorite place to work is somewhere where I feel as if I am outside surrounded by nature. A balance of earthy colors and greenery from plants, combined with fresh scents from things found outside like flowers makes me feel at-ease. 

6. Make the coffee and food spots your hang-out spot

Whether coffee, tea, or water, make the space people frequent a place inspiring to communication and collaboration. Food and drink are a social activity, so why not encourage communication in the office by making the space where food and drink are consumed are also a place people enjoy – feel relaxed, creative, and open-minded.

Food and drink feed your body, so why not feed your brain at the same time?

7. Inspire through storytelling

Remind people why they do what they do. Whether through written phrases, photos, or paintings, reminding employees of the goal they are working toward inspires their work. Whether a start-up focusing on growth, an advanced company encouraging innovation, or a co-working space explaining the value they provide to members, storytelling is an extremely effective tool for encouraging big-picture thinking.

Being creative and innovative is a lot about surroundings — feelings of freedom, relaxation, and time foster limitless, innovative, thinking. As you build or design an office for your team — remember that what works best for them, will work best for your company’s success.

Entrepreneur in Residence (EiR) programs and benefits

What is an Entrepreneur in Residence? Learn about entrepreneur in residence programs and benefits from a former entrepreneur in residence.

 

 

 

 

 

 

To be successful, change through innovative thinking and decision making is inevitable. One way to stay innovative is through an Entrepreneur in Residence program.

An Entrepreneur in Residence (EiR) is someone who acts as a consultant traditionally in a business setting. Often focused on research and innovation, EiRs provide new perspectives on a current or future idea, or challenges a company may currently experience or expects to encounter. An Entrepreneur in Residence is a subject matter expert and is often hired to work in a company, community, or country which lacks the necessary skills or expertise that would otherwise enable them to succeed in a particular business area or market segment.

I served as an Entrepreneur in Residence in the Balkan region from May to June 2018, as part of the the Swiss Entrepreneurship Program, SwissContact. Through my experience as an EiR, I came to understand the several types of EiR programs, and realized first-hand the benefits of EiR programs embedded as an integral part of a community; supporting local and international companies.

Based on my experience, this article outlines one way to infuse innovation in a country, company, or community by outlining the types of EiR programs, and EiR program benefits.

 

Types of Entrepreneur in Residence programs
1. Within a country
As part of the Entrepreneur in Residence program I participated in, I traveled to three countries in the Balkan region (Macedonia, Serbia, and Slovenia) and worked with various startups, accelerators, and incubators. Compared to the US, these countries needed education and support from external subject matter professionals in the form of business, marketing, and technology expertise.

I visited these countries and shared knowledge, best practices, and trends in innovation, user research, SEO, website design, branding, trends in mobile shopping and e-comments, and the importance of diversity in the workplace. 

By working closely with students, CEOs, entrepreneurs, educators, and the business and academic community, I verbally received positive feedback on how useful the knowledge sharing experience was; a few pieces of direct feedback received included:

“That was so great; I’ve never seen the students ask so many questions. Can you please come back?”
– After teaching innovation and the importance of user research at the Telekom Digital Incubator, Telekom executive.

“I’m really happy you shared that story; I forgot that that happens, and that I shouldn’t allow that to happen; it’s not right.”
– After sharing a story of encountering sexism and agism during my work as an EiR, student in Macedonia.

“Your story really inspired me.”
– After sharing my story of starting at a community college and now working at Amazon, entrepreneur in Macedonia.

“Maybe I will start a business, now.”
– After sharing my story of having no business background, then stating a business in college, students in Macedonia.

“Now we know how to think big and start small.”
– After giving a talk on how to think big and start small, GSIX team.

Overall, each country and its’ culture is unique. By teaching and sharing my experiences, it reminded people in the countries which I worked that they are intelligent, empowered, and should take a chance if they want to make a change; and ultimately that that they can become who they want to be within their own country and that resources are available to compliment their experience. 

2.Within a company
Internal hire
An internal Entrepreneur in Residence is someone who challenges the current way of thinking and impacts the overall strategy and development of a business, product, culture, etc. They encourage the company to think like an entrepreneur; making quick decisions with sometimes limited information; testing assumptions and learning quickly.

Major companies like Google, Dell, and Target have EIR programs encompassed of a handful of people, or dedicated teams whose sole job is to research and think about ways to address new or existing problems in innovative ways.

External hire
By hiring an external Entrepreneur in Residence for a period of time, a company or organization can benefit from an entirely new, and unbiased opinion and perspective in business strategy and execution. Employees can be biased in their thinking and decision making, and afraid to disagree with others if they have differing opinions.

3. Within a community
Often as volunteers, employees of a company will donate their time, knowledge, and skills to a community as an Entrepreneur in Residence. They will educate others about their expertise or work with a group or community program to help achieve their business or organizational goals.

Alternatively, a community or city may invest in funding a community-centric EiR program which focuses on brainstorming and solving problems in the community, such as becoming more technology-centric, supporting small businesses, and attracting large businesses.

 

Benefits of Entrepreneur in Residence programs
By hiring an Entrepreneur in Residence, or creating an entrepreneur in residence program, you have dedicated experts in a space which you may not normally have easily accessible to you. If your company feels stagnant, hiring a EiR can re-ignite innovation in the workplace; they will see things from a new perspective and challenge previous decisions and strategic direction.

To learn more about the Entrepreneur in Residence program that I was involved with, please visit https://www.entrepreneur-in-residence.net.

Disclaimer: This post does not represent the views of opinions my employer, Amazon, or the Swiss Entrepreneurship Program. Copyright, Carolyn N. Spencer.

Startup Weekend: Challenges, Learnings, and Recommendations

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Over a 54 hour time period, over 100 attendees came together to start something new at Techstars Seattle International Startup Weekend. Attendees shared initial problems they’d like to solve, formed teams, received coaching support, and pitched final business plans.

As the event ended, I spoke with a few teams about their Startup Weekend experience; their challenges, their learnings, and their recommendations for others.

What challenges did your team face during Startup Weekend?

  • Figuring out the most salient information to share. 
  • Validation. It was difficult to go out, and talk with people on a Saturday. We tried to ask people questions, but due to our business problem most people weren’t available to speak with us.
  • Time management. We started to practice pitching later in the day on Sunday. We had our deck ready on Saturday, but didn’t start practicing our pitch until fairly late. 

What did you learn from Startup Weekend?

  • We should have thought about market validation sooner, especially on the supply side. 
  • I wish we had thought of ways to get customer insights faster, and in a more scalable way.
  • It’s important to learn the business side of things, so you can quickly identify whether something is a good or bad idea.

What recommendations do you have for others attending Startup Weekend?

  • Develop a process for listening efficiently within the group, and with coaches and mentors; you don’t want to go around and around discussing the same topic.
  • Practice pitching.
  • For the pitch, it was less important about having a working prototype, than it was having information showing you validated the business idea; don’t stress if you don’t have a developer on your team.
  • Be willing to pivot your idea based on customer research insights.
  • Do your research of the business model canvas ahead of time; having a background in that will be helpful. 
  • Focus on problem definition and validation.
  • Take advantage of the time you have here at Startup Weekend, and commit to it.

To learn more about Techstars Startup Weekend, please visit: https://startupweekend.org/

Dance With Confidence

An Entrepreneur’s Dilemma: Dance with Confidence or Face Reality

Many argue that entrepreneurs succeed because of their confidence. “Fake it until you make it,” will get you you there, they say.  At what point should an entrepreneur look in a mirror and face the facts—that their business is failing?

On Tuesday, June 23 in the Penthouse at One East Avenue in downtown Rochester, an audience of over 80 gathered to hear the lessons learned as told by a handful of local entrepreneurs. Failure Sessions, presented by the Entrepreneurial Special Interest Group of Digital Rochester, brought together three brave entrepreneurs, Pete, Zach and Larry, to share their stories of meteoric rise and fall. (We’ll omit their last names and businesses to maintain some anonymity.)

Interestingly, all three of the stories shared a common theme: the unfailing self-confidence of the entrepreneurs and the missteps they took when they refused to face the truth—that their businesses were fizzling.

Pete started a business young and ran into many obstacles, as any entrepreneur would.  His tech company received a sizable amount of funding, and all things were going well—his was a success story.  With a seeming surplus of funding, Pete thought it was time to expand his business by hiring additional employees and opening new offices. He, blinded by his status as a successful entrepreneur, spent money on a wide range of things without first ensuring his revenue model was well in place.  Meanwhile, he ignored signs that his business was overspending.

Lesson 1: Have a plan to grow your business at a pace that suits your burn rate.

Says Pete: “While you bring in money, make sure that you have plans to sustain the amount of money coming in.”

Zach shared his story of taking on too much too fast, resulting in hasty, poor decision making.  While consistently working 14-hour days, Zach came to a fork in the road: let down his customers or sell to a more powerful owner with the liquid cash to support their immediate needs.  Exhausted and focusing on getting out, he sold his company without taking the time to properly consider the terms.  His loyal customers went underserved by the new management, and Zach ended up with a raw deal.  He proceeded to spend several years disputing the acquisition contract signed after the deal went awry.

Lesson 2: Use caution when selling or negotiating collaborative contracts.

Says Zach: “Know who you are getting into business with and what your contract says; don’t make the easy choice unless it is also the right choice.”

Larry started an online business in the peak of the Dotcom bubble.  Highly successful with over 40 employees and a strong cash flow, his company was operating unaware that the industry was about to hit a wall.  While Larry felt this change coming, his investors told him not to worry and to maintain pace in hopes of finding an exit before the bubble burst.  When the market crashed, his revenue and profits did too.  He had to close his business.

Lesson 3: Pay attention to your instincts about what’s coming next.

Says Larry: “It’s never a good idea to risk everything when you can feel the timing isn’t right.”

Failure causes introspection; it allows people to take a step back and examine what went well and where missteps were made.  Regardless of how much confidence an entrepreneur has in their businesses success, sometimes too much confidence can get in the way of reality.

Dance deftly on the line between confidence and reality, and you will surely maintain your footing—business intact—at the end of the day.