Presented at Brainster | Skopje, Macedonia | 2018
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In a world where Google seems to be the ruler, the trending question is,
“How do I rank higher in Google’s World?”
With the increasing emphasis of an online presence, the deep web has become a challenge for organic rankings on search engines, as it is, “the part of the World Wide Web not accessible through conventional search engines.” The deep web is a place where all things become an unorganized mixture of excessive information and sources, where people and businesses want to be discovered.
The issue that businesses are currently facing is the need to conduct activities that will aid them with their Search Engine Optimization (SEO) so that they can be easily found online.
Unfortunately, this is a slightly daunting task; in every marketplace there is competition. In such saturated markets, Search Engine Marketing (SEM), including paid advertising, is essential to drive traffic to a businesses website. Of course, not every business or organization can afford paid advertising, and are unaware of how to increase their organic listing, therefore they try to sneak their way to the top, thus landing themselves on “Google’s Naughty List.”
Some believed that they found ways to get around Google’s ranking algorithms by adding specific code into their website, or by creating false links to help it rank higher.
Let me tell you, Google is not stupid.
The last thing you want is to want to end up on their Naughty List.
It is fairly easy to find out if a website is hosting false links, or if information has been modified to “unethically” rank it higher in search engines. Therefore, I would highly recommend following the 10 Tips and Tricks to Avoid Google’s Shitlist, including, “DKI, Arrow Trick, Ad Formatting, Quality Score, Impressions, Black Hat vs. White Hat, Redirects, Meta Optimization, Link Juice, and Canonical and No-Follow Links,” (Castillo, Salton, Killmeier, Strawther & Nakhla, 2012).
These basic tips and tricks are easy to follow, and will aid you in your quest to rank higher in the world of Google, while staying on their Nice List.
Castillo, K., Salton, J., Killmeier, B., Strawther, K., & Nakhla, J. (2012, November 02). [Web log message]. Retrieved from http://s226869948.onlinehome.us/sema/index.php/ten-tips-and-tricks-to-avoid-googles-shtlist/