Randi Zuckerberg and I

Everyone Wants to Hire a Techpreneur

Randi Zuckerberg and I
ROCHESTER, NY (October, 16, 2015) — The ambitious, sassy and entrepreneurial Randi Zuckerberg discussed the opportunities and trends in technology during the
Gasser Lecture Series, hosted by the Saunder’s College of Business at the Rochester Institute of Technology (RIT).

Today, the opportunity to succeed relies heavily on involvement with technology. Radi discussed three things you can do achieve success: (1) participate in a hackathon, (2) pay attention to your brand, and (3) get hooked on technology at an early age.

Everyone should “participate in a hackathon,” said Randi. Hackathon are events that drive out-of-the-box thinking and problem solving. “Hackathons allow people to eliminate the fear of failure,” said Randi; when people feel as though they can speak freely, they share ideas more often and more openly. Companies such as Intuit, Facebook and Google host monthly or yearly hackathons, of which frequently produce the most innovative and thoughtful products to date. By displaying original thinking during a hackathon, or at your current job, people will admire and appreciate your unique perspective; you’ll always be someone who brings new ideas to the table.

Next, Radi discussed the importance of “paying attention to your brand.” Companies, such as Amazon encourage their employees to “
respectfully challenge decisions should they disagree.” It’s important to think differently than others; a unique brand is the most important thing you can have. With the opportunity to interact and “post in real-time,” with social channels, such as Facebook and Twitter, people can get ahead of trends (and their peers), said Randi. Your online brand is how people perceive you, so pay special attention to it.

While on the subject of your online presence, Randi urges that you to “get hooked on technology at an early age.” There are so many opportunities that a knowledge of technology can provide. Not only can people learn to build technology, but people can learn to solve problems using technology. “(As we’ve seen with Facebook), advancements in technology can change the world,” said Randi. Some of the most successful tech companies have started with young adults, such as Box, Facebook, Twitter, Snapchat and Pinterest.

If you become immersed in technology at an early age, you’ll gain skills companies look for when hiring; an innovative and forward-thinking mindset, and a fearless attitude. Wouldn’t you want to hire someone like that?

Stay On Google’s Nice List

In a world where Google seems to be the ruler, the trending question is, 
“How do I rank higher in Google’s World?” 

With the increasing emphasis of an online presence, the deep web has become a challenge for organic rankings on search engines, as it is, “the part of the World Wide Web not accessible through conventional search engines.” The deep web is a place where all things become an unorganized mixture of excessive information and sources, where people and businesses want to be discovered. 

The issue that businesses are currently facing is the need to conduct activities that will aid them with their Search Engine Optimization (SEO) so that they can be easily found online.

Unfortunately, this is a slightly daunting task; in every marketplace there is competition. In such saturated markets, Search Engine Marketing (SEM), including paid advertising, is essential to drive traffic to a businesses website. Of course, not every business or organization can afford paid advertising, and are unaware of how to increase their organic listing, therefore they try to sneak their way to the top, thus landing themselves on “Google’s Naughty List.”

Some believed that they found ways to get around Google’s ranking algorithms by adding specific code into their website, or by creating false links to help it rank higher.

Let me tell you, Google is not stupid.
The last thing you want is to want to end up on their Naughty List.

It is fairly easy to find out if a website is hosting false links, or if information has been modified to “unethically” rank it higher in search engines. Therefore, I would highly recommend following the 10 Tips and Tricks to Avoid Google’s Shitlist, including, “DKI, Arrow Trick, Ad Formatting, Quality Score, Impressions, Black Hat vs. White Hat, Redirects, Meta Optimization, Link Juice, and Canonical and No-Follow Links,” (Castillo, Salton, Killmeier, Strawther & Nakhla, 2012).

These basic tips and tricks are easy to follow, and will aid you in your quest to rank higher in the world of Google, while staying on their Nice List.

Castillo, K., Salton, J., Killmeier, B., Strawther, K., & Nakhla, J. (2012, November 02). [Web log message]. Retrieved from http://s226869948.onlinehome.us/sema/index.php/ten-tips-and-tricks-to-avoid-googles-shtlist/