How do I become a Research Manager?
I. Speak the language
Get familiar with the following terminology.
- A/B test
- Hypothesis
- Sample size (N)
- Focus group
- Interview
- Follow-me-home
- Observation
- Ethnographic
- Key performance indicators (KPI)
- User flow
- Wireframe
- Target customer
- Voice of the customer
- Key insight
- Quantitative research
- Qualitative research
- Fielding
- Customer journey
- Customer loyalty
- Customer satisfaction (CSAT)
- Net Promoter Score (NPS)
II. Network
Schedule 1 on 1's to better understand each team member's role in the product development process.
- Statistician
- Design
- Marketing / Advertising
- Sales
- Engineering
- Finance
- Legal
III. Read
Read the following books by some of the most well-known and referenced leaders. Be sure to check out my blog for more in-depth insights and learnings.
IV. Learn the tools
- Qualtrics
- UserTesting
- Google trends
- Tableau
- Excel
- Word
V. Get certified
- Certified Research Analyst
- Certified Data Professional
Get started.