How do I become a Marketing Manager?
I. Speak the language
Familiarize yourself with keywords and phrases, including:
- Key Performance Indicator (KPI)
- Market messaging
- Target customer
- 4Ps
- 3Cs
- Call-to-action (CTA)
- Cost per Click (CPC)
- Customer Relationship Management (CRM)
- Return on Investment (ROI)
- Leads
- Bounce rate
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Customer journey
- Customer lifecycle
- Branding
- Website traffic
- Advertisement
- Organic
- Landing page
- Above the fold / Above the line
- User flow
- Redlines
- Copy
- Top of the funnel
- Medium / Platform
- Channel
- Long tail / short tail
- Marketing lifecycle
- Heuristics
- Behavioral data
- Hypothesis testing
II. Network
Schedule 1 on 1's to better understand each team member's role in the product development process.
Schedule 1 on 1's to better understand each team member's role in the product development process.
- Design
- Product Management
- Sales
- Engineering
- Finance
- Legal
III. Read
Read the following books by some of the most well-known and referenced leaders. Be sure to check out my blog for more in-depth insights and learnings.
IV. Learn the tools
- Google Analytics
- Google AdWords
- Google Trends
- HootSuite
V. Get certified
- Google Analytics
- Google AdWords
- HubSpot Email Marketing
- SEMRush SEO Toolkit
- HubSpot Inbound Marketing
- American Marketing Association (AMA) Digital Marketing
Get started.