Co-working spaces: the new-age office that best cultivates innovation

Make your workspace work for you — create a space that encourages innovation

We spend ~160 hours working in a given month. For the majority of us, this time is spent in an office meant to foster creativity, communication, and ultimately a better business. Technology has revolutionized many pieces of our daily lives and has too impacted the concept of an office. As needs of employees change, employers must shift the manner in which they best support their employees to produce their best results.

Personally, I find that my best work is accomplished when it also aligns with my passions; work that fulfills a personal purpose cultivates personal happiness and joy. In a Ted talk I recently watched, I was drawn in by the idea that the physical space in which we work plays a significant role in the joy we have. Joy, among other things, impacts the work produced and the level of innovative thinking possible. 

Inspiration and motivation come from within, but also come from our surroundings.

– Ingrid Fetell Lee states in her Ted talk, “Where joy hides.”


So how exactly can companies encourage innovation while being flexible with their employees needs?

Create a spin-off of a co-working space

Co-working spaces are no longer a space for start-ups and entrepreneurs. As work continues to be digital-focused, employers are shifting the concept of what it means to ‘come to work.’ For many people, it’s important to leave the house to get into the right mindset of working effectively (away from noise or other distractions). For others, going into work is effective in accomplishing this need, however their environment may not be as conducive to inspire innovative thinking as it could be.

Regardless of the space where work is being accomplished, ways to stimulate productivity and creativity remains consistent.

1. Height creates a sense of ‘no limits,’ and creative problem solving

Like your business potential, you want your employees to feel there are no limitations in what they can accomplish. The concept of limitations is perceived by our physical space.

“People perform better at tasks requiring creative problem-solving skills under ceilings 10 feet or higher compared to eight-foot ceilings” (details). Glass ceilings and other boundaries that project a feeling of being boxed in, should not be existent. Things should feel taller than they are. For example, when decorating, choose a tall bookshelf versus a short bookshelf. Alternatively, select decor with vertical stripes. 

Our mental space stands in direct proportion to our perception of physical space.
– Medium  

2. (Visual) Distance supports creative thinking

Construal level theory (CLT) is a mental model in which the interpretation of distance is affected by interpretation and contextual understanding. According to CLT, the observation or perception of things being far away stimulates abstract thinking.

The greater our perception of something being in the distance, the more inclined we will be to idea formation; early stage ideation (brainstorming, sketching, drafts) relies on abstract, big-picture thinking.

For example, if you are planning where your business will be in one year, versus 5 years, you are more likely to think of more impactful, creative, opportunities and goals when discussing a 5-year plan versus a 1-year plan; 5 years is farther in the distance so thoughts will be more focused on ‘what could we do,’ versus ‘how do we do it.’

Closeness in proximity prompts detail-oriented thinking, whereas distance prompts open-minded, unbiased, free thinking.

3. Neutral colors create a sense of relaxation

Color choice plays a vital role in giving a feeling of comfort and relaxation. Cooler colors (blue, green) are more soother than warm colors (red, orange).

By decorating or painting walls with warm colors, your initial level of energy will spike, however it will also quickly fade due to being over stimulated. Soothing, earth colors, encourage relaxation and make people feel as though there is more space, opposite of warm colors which make people feel closed in. Exploratory thinking will increase in spaces with more neutral tones, so choose your colors wisely. 

4. Let there be l i g h t

“People who work in windowless spaces get ~46 minutes less sleep on work nights, experience lower-quality rest, and are less physically active during the workday than colleagues who are afforded adequate exposure. Additionally, medical scientists report higher levels of depression, anxiety, delirium, and even psychosis among patients lacking access to outside views in healthcare facilities” (details).

Dim-lit, natural space encourages exploratory thinking, whereas bright spaces encourage rational, logical thinking. 

Finding a balance between the two is challenging, but with natural lighting from windows and dim to medium-lit lights will provide balanced thinking required for creative, efficient work. 

5. Smell the plants 

Awaken your brain through smell. Scents like eucalyptus and citrus help people feel alert, and lavender helps people remain calm. My personal favorite place to work is somewhere where I feel as if I am outside surrounded by nature. A balance of earthy colors and greenery from plants, combined with fresh scents from things found outside like flowers makes me feel at-ease. 

6. Make the coffee and food spots your hang-out spot

Whether coffee, tea, or water, make the space people frequent a place inspiring to communication and collaboration. Food and drink are a social activity, so why not encourage communication in the office by making the space where food and drink are consumed are also a place people enjoy – feel relaxed, creative, and open-minded.

Food and drink feed your body, so why not feed your brain at the same time?

7. Inspire through storytelling

Remind people why they do what they do. Whether through written phrases, photos, or paintings, reminding employees of the goal they are working toward inspires their work. Whether a start-up focusing on growth, an advanced company encouraging innovation, or a co-working space explaining the value they provide to members, storytelling is an extremely effective tool for encouraging big-picture thinking.

Being creative and innovative is a lot about surroundings — feelings of freedom, relaxation, and time foster limitless, innovative, thinking. As you build or design an office for your team — remember that what works best for them, will work best for your company’s success.

Why diversity matters

Learn about the importance of diversity in the workplace from a young female in tech (me).

Without challenge, there is no change, and without change there is no long-term success.

To be successful, change through innovative thinking and decision making is inevitable. One way to stay innovative is by having a diverse team.

I have experienced being part of diverse, and not-so-diverse, teams throughout my educational and career development, and have seen the positive and negative repercussions on business failure or success resulting from the level of diversity within a team.

This post defines diversity, outlines the importance and challenges of diversity, as well as documents ways to create a thriving, diverse team.

 

What is diversity?

Diversity comes in all shapes and sizes; diversity can be found by educational background, sexual orientation, income level, religion opinions, values, geographical location, communication style, language, and much more.

In May, I attended the PODIM conference in Slovenia and spoke on a panel called, “Winning Team, Winning Company” which  focused on the importance of diversity in the workplace. 

When we kicked-off the discussion with a panel solely of women (a man did join the discussion later; there were supposed to be two men on the panel), we had to address the elephant in the room – how can a diversity panel only have women? It was simple, 

What makes us different, is not always visible to the naked eye.


Why does having a diverse team matter?

In teams without diversity, you’ll find little differentiation in opinion or thought. I’m sure you’ve heard the saying, “you can’t teach an old dog new tricks.”

This quote relates to teams which have had little conflict in decision-making, which is why there is a tendency to hire those with similar opinion and thought; similar opinions simplify discussion around decisions.

That said, just because  decisions will be simplified, this does not necessarily mean they will be the right decisions. One of the greatest challenges that goes hand-in-hand with having a diverse team, is conflict.


My experience with diversity

To level set, I am a college-educated female and currently work at one of the top technology companies in the world. The companies and people in the following stories will remain anonymous; these stories are not about where or whom with these situations arose, but rather these stories help illustrate a few challenges of diversity.

I remember meeting two people working at a small company. After sitting down and asking a couple questions about their business, the man paused as if something was wrong and said,

“I’m sorry, when I heard [we were meeting], I was expecting to meet an older, white, man.”

There was a bit of an awkward pause – I truthfully didn’t know whether he was joking or not – so I laughed off the comment, and continued to ask questions about the business. As we continued our discussion, I continued to question whether he was indeed joking or not; when I provided business recommendations, even after sharing my educational and professional background to earn trust, there was a lot of push back.

A few days later when we met in person among a group of men and women, this person sought advice about his business problem from an old white man whom provided the same advice as I had days prior which he then agreed to.

Take-away 1: Cultural differences are not an excuse for cultural norms.

I shared my experience with a group of friends, and the following day after sharing my story, a friend pulled me aside and said,

“I’m so happy you shared that story. I see and hear things like this all the time, that I didn’t realize I had gotten so used to it. I stayed up all night thinking about it, and spoke with my mom about it the next day. I don’t like that I see this, and don’t say something – knowing how you felt, is not something we should accept as okay.”

In another situation, I was working with two men and a woman to meet a male and female business partner. After about 10 minutes into the conversation, the female business partner began speaking about the business and one of the men I was working with cut her off mid-sentence and began speaking over her, stating, “[we shouldn’t do that, we should do this].” The woman’s face looked white as a ghost when he cut her off and for the remainder of the three-hour meeting she did not speak; the men spoke with the men. 

This feeling of sexism was further augmented when – throughout the meeting – I noticed the male with which we were meeting made eye contact only when speaking with the other males at the table. While this example is of a small behavioral trait that can easily be brushed off, I felt it is important to note; there are cultural differences and some need to be understood in a manner of difference in cultural norms, but there is also a level of disrespect which cannot and should not be considered acceptable as a cultural norm and brushed off as if it is acceptable behavior.

Without respect for each other and the differences among us, we cannot be successful.


Take-away 2: Sexism can occur between the same sex, as well as the opposite sex

During a meeting, when seeking to understand business objectives and clarification, a female told me that “[this was none of my business and to just do the work].” I felt immediately disrespected as I felt I was inquiring about a business decision. I was further criticized by my comments and received feedback it was not my place to ask questions — and it was my place to do the work. I felt completely disrespected and questioned why I was hired at a company where I was not allowed to bring my knowledge to a team to help make better decisions. A very similar situation occurred at a different company with a male counterpart. 

Always seek [and work] to get your team on the page with your strategy and strategic goals, otherwise they will not respect you as a peer or as a leader. Effective leaders understand each person’s strengths, weaknesses, and differences and encourages and supports conflicting points-of-view.

While creating a thriving, diverse team likely seems – understandably – impossible and challenging, it is not.

 

5 Ways to create and support a thriving, diverse team

1. Be open minded; listen
As expected, when people come together with differing opinions, there is conflict. While you may be stubborn in your ideas, it’s important to make sure others feel respected and heard. 

Carolyn N. Spencer of Amazon promotes diversity in her environment by supporting people to openly express their thoughts and feelings.“This is the only way to truly grow – personally and in business.”  – Diversity Matters

Take the time to listen to the other person’s point of view, and allow them to explain their reasoning for wanting to move forward with the recommendation they suggested. By listening, you may realize they had thought of something you did not.

2. Speak up; respectfully challenge others’ point of view

This one is not easy; in moments we can all get emotionally responsive. It’s important to step back, asses the situation and how your comments may come off and adjust your body tone and behavior accordingly.

If you disagree with someone, or want to share your point of view and know it will be controversial – pose your idea in the form of a question – lead the person there by helping them think differently.

Example: “I am sure you have already thought about XYZ, but XYZ.”

This type of conversation comes across less judgmental and threatening, eliminating potential tension between you and the other person speaking.

3. Be aware of acceptable and non-acceptable cultural differences
While we are diverse in many ways, cultural differences can impact communication styles and therefore impact interpretation of the level of respect received.

Be cognizant and educate yourself on what cultural differences exist around you. Note and communicate if something makes you feel uncomfortable or disrespected; there could be a simple misunderstanding.

4.Give feedback, and teach others to encourage diversity
Without acknowledging that teams are diverse, and therefore will run into situations where people disagree and a decision is made which others do not support or understand.

If people do not support or understand why a decision was made, then you cannot be a successful leader or have a successful team.

5. Work with each other to get the best result
At the end of the day, your goal is to be successful. If in the face of differing opinions and stagnant conversation, find a place of agreement or way to make a decision.

For example, if your business replies on customers to purchase products, then you pick whichever is the best decision for your customer.

Summary

At the end of the day, it’s most important for everyone to acknowledge that there is bias in the workplace; the worst thing you can do as a company is pretend like there is no discrimination; while we do not encourage or support it, often times discrimination is sub-conscious.

In simplest form, every company should have mandatory diversity training. While we can’t control people’s background or biases and beliefs, we can however encourage and have low tolerance for disrespect. By creating a mandatory diversity training at work, you acknowledge there can be bias in the workplace but most importantly how to address or escalate inappropriate behavior or respect between others.

Diversity drives change. Without change there is stagnation and little-to-no innovation. Support diversity in your workplace to drive business success.

For more discussion and inspiration on diversity, check out this Ted Talk by Janet Stovall called, “How to get serious about diversity and including in the workplace.”

 

Disclaimer: This post does not reflect the views of opinions of my employer, Amazon, the PODIM conference, or SwissContact Entrepreneur in Residence (SwissEP) program. Copyright, Carolyn N. Spencer.

Entrepreneur in Residence (EiR) programs and benefits

What is an Entrepreneur in Residence? Learn about entrepreneur in residence programs and benefits from a former entrepreneur in residence.

 

 

 

 

 

 

To be successful, change through innovative thinking and decision making is inevitable. One way to stay innovative is through an Entrepreneur in Residence program.

An Entrepreneur in Residence (EiR) is someone who acts as a consultant traditionally in a business setting. Often focused on research and innovation, EiRs provide new perspectives on a current or future idea, or challenges a company may currently experience or expects to encounter. An Entrepreneur in Residence is a subject matter expert and is often hired to work in a company, community, or country which lacks the necessary skills or expertise that would otherwise enable them to succeed in a particular business area or market segment.

I served as an Entrepreneur in Residence in the Balkan region from May to June 2018, as part of the the Swiss Entrepreneurship Program, SwissContact. Through my experience as an EiR, I came to understand the several types of EiR programs, and realized first-hand the benefits of EiR programs embedded as an integral part of a community; supporting local and international companies.

Based on my experience, this article outlines one way to infuse innovation in a country, company, or community by outlining the types of EiR programs, and EiR program benefits.

 

Types of Entrepreneur in Residence programs
1. Within a country
As part of the Entrepreneur in Residence program I participated in, I traveled to three countries in the Balkan region (Macedonia, Serbia, and Slovenia) and worked with various startups, accelerators, and incubators. Compared to the US, these countries needed education and support from external subject matter professionals in the form of business, marketing, and technology expertise.

I visited these countries and shared knowledge, best practices, and trends in innovation, user research, SEO, website design, branding, trends in mobile shopping and e-comments, and the importance of diversity in the workplace. 

By working closely with students, CEOs, entrepreneurs, educators, and the business and academic community, I verbally received positive feedback on how useful the knowledge sharing experience was; a few pieces of direct feedback received included:

“That was so great; I’ve never seen the students ask so many questions. Can you please come back?”
– After teaching innovation and the importance of user research at the Telekom Digital Incubator, Telekom executive.

“I’m really happy you shared that story; I forgot that that happens, and that I shouldn’t allow that to happen; it’s not right.”
– After sharing a story of encountering sexism and agism during my work as an EiR, student in Macedonia.

“Your story really inspired me.”
– After sharing my story of starting at a community college and now working at Amazon, entrepreneur in Macedonia.

“Maybe I will start a business, now.”
– After sharing my story of having no business background, then stating a business in college, students in Macedonia.

“Now we know how to think big and start small.”
– After giving a talk on how to think big and start small, GSIX team.

Overall, each country and its’ culture is unique. By teaching and sharing my experiences, it reminded people in the countries which I worked that they are intelligent, empowered, and should take a chance if they want to make a change; and ultimately that that they can become who they want to be within their own country and that resources are available to compliment their experience. 

2.Within a company
Internal hire
An internal Entrepreneur in Residence is someone who challenges the current way of thinking and impacts the overall strategy and development of a business, product, culture, etc. They encourage the company to think like an entrepreneur; making quick decisions with sometimes limited information; testing assumptions and learning quickly.

Major companies like Google, Dell, and Target have EIR programs encompassed of a handful of people, or dedicated teams whose sole job is to research and think about ways to address new or existing problems in innovative ways.

External hire
By hiring an external Entrepreneur in Residence for a period of time, a company or organization can benefit from an entirely new, and unbiased opinion and perspective in business strategy and execution. Employees can be biased in their thinking and decision making, and afraid to disagree with others if they have differing opinions.

3. Within a community
Often as volunteers, employees of a company will donate their time, knowledge, and skills to a community as an Entrepreneur in Residence. They will educate others about their expertise or work with a group or community program to help achieve their business or organizational goals.

Alternatively, a community or city may invest in funding a community-centric EiR program which focuses on brainstorming and solving problems in the community, such as becoming more technology-centric, supporting small businesses, and attracting large businesses.

 

Benefits of Entrepreneur in Residence programs
By hiring an Entrepreneur in Residence, or creating an entrepreneur in residence program, you have dedicated experts in a space which you may not normally have easily accessible to you. If your company feels stagnant, hiring a EiR can re-ignite innovation in the workplace; they will see things from a new perspective and challenge previous decisions and strategic direction.

To learn more about the Entrepreneur in Residence program that I was involved with, please visit https://www.entrepreneur-in-residence.net.

Disclaimer: This post does not represent the views of opinions my employer, Amazon, or the Swiss Entrepreneurship Program. Copyright, Carolyn N. Spencer.

Startup Weekend: Challenges, Learnings, and Recommendations

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Over a 54 hour time period, over 100 attendees came together to start something new at Techstars Seattle International Startup Weekend. Attendees shared initial problems they’d like to solve, formed teams, received coaching support, and pitched final business plans.

As the event ended, I spoke with a few teams about their Startup Weekend experience; their challenges, their learnings, and their recommendations for others.

What challenges did your team face during Startup Weekend?

  • Figuring out the most salient information to share. 
  • Validation. It was difficult to go out, and talk with people on a Saturday. We tried to ask people questions, but due to our business problem most people weren’t available to speak with us.
  • Time management. We started to practice pitching later in the day on Sunday. We had our deck ready on Saturday, but didn’t start practicing our pitch until fairly late. 

What did you learn from Startup Weekend?

  • We should have thought about market validation sooner, especially on the supply side. 
  • I wish we had thought of ways to get customer insights faster, and in a more scalable way.
  • It’s important to learn the business side of things, so you can quickly identify whether something is a good or bad idea.

What recommendations do you have for others attending Startup Weekend?

  • Develop a process for listening efficiently within the group, and with coaches and mentors; you don’t want to go around and around discussing the same topic.
  • Practice pitching.
  • For the pitch, it was less important about having a working prototype, than it was having information showing you validated the business idea; don’t stress if you don’t have a developer on your team.
  • Be willing to pivot your idea based on customer research insights.
  • Do your research of the business model canvas ahead of time; having a background in that will be helpful. 
  • Focus on problem definition and validation.
  • Take advantage of the time you have here at Startup Weekend, and commit to it.

To learn more about Techstars Startup Weekend, please visit: https://startupweekend.org/

Sir Richard Branson and Seattle Entrepreneurs Hone in on the Adventures of Entrepreneurship at Virgin Atlantic’s Seattle Event

Sir Richard Branson

Seattle, WA – Champagne was popping and the room was filled with laughter and Seattle entrepreneurs. I took my seat at Virgin Atlantic’s Business is an Adventure event at the Axis Pioneer square excitedly anticipating what Sir Richard Branson and his guest panel had to say about the start-up culture in Seattle.

Moderator Mimi Jung of KING5 and Sir Richard Branson kicked off the event discussing Virgin Atlantic’s new route from Seattle to London, touching on similar points made in the press conference yesterday afternoon.

“Seattle is a beautiful city. It’s one of the more environmental cities in America. It has fantastic young entrepreneurs wanting to make a big difference in the world,” said Branson. 

As discussions on the most recent Virgin Airline news concluded, Jung introduced the guest panel: Founder and CEO of Hointer, Nadia Shouraboura, serial entrepreneur and CEO of PicMonkey, Jonathan Sposato, and influential photographer as well as Founder and CEO of CreativeLive, Chase Jarvis.

Jung asked the panel, “how would you describe business as an adventure to you?”

Nadia: “There are lots and lots of downs… [and] there are moments up,” laughing as she responded.

Jonathan: “The fun of it is to learn something new to apply it forward. Take stock of what’s life and what you’re chasing to spend time on, because time is so precious… it better be fulfilling.”

Chase: “Never before have there been so many opportunities to learn from others. To spend time around amazing people, build community, because of the internet,” reiterating the ease of accessibility CreativeLive offers for those aiming to develop their creative side.

The remainder of the panel discussion had a lens around the most common challenges entrepreneurs face: gender equality, getting started, and growing from failures. 

Gender equality
“(Some) of the biggest challenges in tech are diversity and gender quality. Only 7% of board members of Fortune 500 companies are women. We need more female funded companies,” said Jonathan. While no one gave a physical standing ovation at his comment, the room (filled with a mixture of women of men and women) loudly clapped.

Getting started
Chase: “Thinking about a global stage can be intimidating and scary. There’s a lens of diversity, access, cultural awareness that you need to have in every decision you made. I encourage people to think small; there’s nothing harder than getting started.”

Jonathan: “Being values driven is an incredible competitive advantage. People seek fulfillment. Perhaps it’s not thinking globally per se, but how you reinforce positive values,” said Jonathan.

Richard: “If you don’t do that [make a difference in people’s lives], you don’t deserve to survive, and most likely won’t survive,” said Richard.

Growing from failures
Chase finished the panel discussion discussing the importance in developing grit as an entrepreneur:

“without those things [lessons learned], you are nothing.. it’s only the down moments that help amplify the up ones. That’s the gift that has put me in the position to succeed.”

An extended story on the down moments that drove Chase’s success can be found here.

Watch the full event on Virgin, and ready my in-depth interview with Chase Jarvis on Virgin here.

Virgin America's Business is an Adventure Series, Seattle

monster coding logo

Monster Coding founder, Stacey Reiman, says “You can do it from home!”

Stacey Reiman, founder of the educational programming app Monster Coding, wants you to know “you can do it from home.”

stacey reinmanWith degrees in Spanish, Latin American Studies, and Political Science, Stacey’s education is well-rounded, but her passion lies in languages. Her love of dialects spread to the language of programming where she quickly picked up coding skills. As a self-taught programmer and entrepreneur, she’s responsible for creating several successful apps, such as ‘Musical Spanish learn through pop music.’

When Stacey encouraged her children to learn programming through Code.org, she found a platform lacking complexity. She quickly sensed an opportunity to educate and founded Monster Coding. Monster Coding teaches children across the world to learn programming with sound-based assistance.

I interviewed her this past week, and here’s what she had to say:

Why did you start Monster Coding?
“My daughter Julia wanted something more complex (than Code.org). She wanted an ‘if’ block and it wasn’t available, so she asked me to edit the app.  I said ‘no, I can’t edit this app, but maybe I can make one like this for you!’  It (Monster Coding) became a labor of love at that point. I quickly found that developing a computer science app for kids was the most exciting project I’d ever worked on.”

How is Monster Coding different than what’s already in the marketplace?
“I see learning programming as similar to learning a foreign language; many of the same core principles apply. If a kid is learning to program, they shouldn’t have to learn to read at the same time. This is why we have the audio component.”

If a kid is learning to program, they shouldn’t have to learn to read at the same time. 

In what ways do you see your app changing in the next year?
“We are in our infancy, (so) we are still trying to catch our breath and understand how this would look like with investment.  There are all these features I’d like to develop, and I know I need investment to grow.”

How do you feel about the current curriculum for children?  Should computer science be included?
“Definitely! There are so many jobs that will be lost in the future if we don’t educate our youth today. There are all kinds of opportunities in tech that aren’t even programming specific. Every kid needs the opportunity to see if any of those things (computer science) are things they could be good at. Computer science really should be taught in every school; everybody should be able to get a job.”

I noticed there was a stats section under the “Country Quest Tab,” comparing the use of your app in various countries.  How important do you feel analytics are in relation to your app?
“I get excited by seeing which countries are using my app.  As far as analytics I pay more attention to, I recently looked at student behavior in the app and noticed that the amount of students who got to the last activity was low.  So I wondered what the problem was.  I began tracking errors, and added a ‘Solve It’ button (so when a child makes a mistake they can click the button, re-read the question and try to solve it again), and then the rate of kids completing increased, which was nice to see.”

As a recent participant in the Hour of Code, how do you feel your app stood out from the crowd?
“I think our use of audio to introduce each activity and provide feedback was really one of the most important differences.  Teachers have given us great feedback about the importance that played for their students.  We were also really excited to partner with a company out of Arizona, called Responsive Voice, which provided on-the-fly audio in foreign languages as well.”

What’s been the toughest or scariest decision for you as an entrepreneur?
“You have no guarantee of a positive outcome.  You walk out on a ledge and have no choice, but to keep going. I know that I will jump into the unknown and am going forward no matter what.”

How do you feel about being a woman in technology?
“Women are powerful, women are resourceful — we work.  I want to see more strong women saying they program at work, or program and do it from home.  We can fight the stereotypes.”

Women are powerful, women are resourceful — we work.

What advice do you have for other women?
“I switched my focus from publishing to software and app development because I fell in love with the creation process rather than just the creation.  I also found out that I could build my skillset one project at a time, and craft pretty amazing things just by looking at online examples, and working through them on my own.  All the while, I used online resources to study topics as they came up in my work, which made it easier to learn.

So I learned things as I needed them.  And when I hit a wall, I’d look for a way to climb over it through creativity and sometimes through long hours!  The bottom line is that I would encourage other women to realize that they can do it (learn to program, design or do anything else you put your mind to) from home, too.

I hope someone will see my story and think that they can do it from home and do it with their own time and brain.

Women in all walks of life should know that technology can change their circumstances.  You don’t need be able to get into MIT or get a job at Facebook to make tech work for you.  You can learn all sorts of new skills through online programs, or online courses like Khan Academy, Coursera, and a host of others. Being a stay at home mom, a caregiver, or a housewife doesn’t mean the only jobs you can do from home are related to domestic duties!”

Randi Zuckerberg and I

Everyone Wants to Hire a Techpreneur

Randi Zuckerberg and I
ROCHESTER, NY (October, 16, 2015) — The ambitious, sassy and entrepreneurial Randi Zuckerberg discussed the opportunities and trends in technology during the Gasser Lecture Series, hosted by the Saunder’s College of Business at the Rochester Institute of Technology (RIT).

Today, the opportunity to succeed relies heavily on involvement with technology. Radi discussed three things you can do achieve success: (1) participate in a hackathon, (2) pay attention to your brand, and (3) get hooked on technology at an early age.

Everyone should “participate in a hackathon,” said Randi. Hackathon are events that drive out-of-the-box thinking and problem solving. “Hackathons allow people to eliminate the fear of failure,” said Randi; when people feel as though they can speak freely, they share ideas more often and more openly. Companies such as Intuit, Facebook and Google host monthly or yearly hackathons, of which frequently produce the most innovative and thoughtful products to date. By displaying original thinking during a hackathon, or at your current job, people will admire and appreciate your unique perspective; you’ll always be someone who brings new ideas to the table.

Next, Radi discussed the importance of “paying attention to your brand.” Companies, such as Amazon encourage their employees to “respectfully challenge decisions should they disagree.” It’s important to think differently than others; a unique brand is the most important thing you can have. With the opportunity to interact and “post in real-time,” with social channels, such as Facebook and Twitter, people can get ahead of trends (and their peers), said Randi. Your online brand is how people perceive you, so pay special attention to it.

While on the subject of your online presence, Randi urges that you to “get hooked on technology at an early age.” There are so many opportunities that a knowledge of technology can provide. Not only can people learn to build technology, but people can learn to solve problems using technology. “(As we’ve seen with Facebook), advancements in technology can change the world,” said Randi. Some of the most successful tech companies have started with young adults, such as Box, Facebook, Twitter, Snapchat and Pinterest.

If you become immersed in technology at an early age, you’ll gain skills companies look for when hiring; an innovative and forward-thinking mindset, and a fearless attitude. Wouldn’t you want to hire someone like that?