Why diversity matters

Learn about the importance of diversity in the workplace from a young female in tech (me). Without challenge, there is no change, and without change there is no long-term success. To be successful, change through innovative thinking and decision making is inevitable. One way to stay innovative is by having a diverse team. I have Read more about Why diversity matters[…]

Startup Weekend: Challenges, Learnings, and Recommendations

Over a 54 hour time period, over 100 attendees came together to start something new at Techstars Seattle International Startup Weekend. Attendees shared initial problems they’d like to solve, formed teams, received coaching support, and pitched final business plans. As the event ended, I spoke with a few teams about their Startup Weekend experience; their challenges, their learnings, and their recommendations for Read more about Startup Weekend: Challenges, Learnings, and Recommendations[…]

IoT Marketing: Connecting the Dots Between IoT and Marketing Strategy

The Internet of Things (IoT) is here, so let’s talk strategy. How exactly does IoT affect marketing strategy? With an “expected 34 billion devices connected to the internet by 2020” consumer demand will change, according to Forbes (Greenough et al., 2016). IoT and the world of connectivity will continue to shape needs and requirements for Read more about IoT Marketing: Connecting the Dots Between IoT and Marketing Strategy[…]

4 Changes Affecting Product Managers

  Today, Product Managers are managing more than products.  Product Managers are responsible for listening to their customers, paying attending to trends and developing products to meet their target audience’s evolving needs.  With the introduction of new management tools and methods, Product Managers are challenged to prioritize and balance their time appropriately. Increased Social Presence Read more about 4 Changes Affecting Product Managers[…]

7 Skills More Important Than A Technical Degree

While I don’t formally have an engineering or technical degree, I’ve held a product management role for the past few years.  I’ve worked for corporate companies, as well as start-ups and found it to be true that, “Not all Product Managers need a technical degree.” As a Product Manager, you’re responsible for managing the product through each stage of Read more about 7 Skills More Important Than A Technical Degree[…]

Randi Zuckerberg and I

Everyone Wants to Hire a Techpreneur

ROCHESTER, NY (October, 16, 2015) — The ambitious, sassy and entrepreneurial Randi Zuckerberg discussed the opportunities and trends in technology during the Gasser Lecture Series, hosted by the Saunder’s College of Business at the Rochester Institute of Technology (RIT). Today, the opportunity to succeed relies heavily on involvement with technology. Radi discussed three things you can do achieve Read more about Everyone Wants to Hire a Techpreneur[…]

Cyber Law: Coming Your Way?

As the internet evolves, so do the challenges encountered in the marketing field. Looking back, Web 1.0 was a place where people read HTML, but Web 2.0 has evolved into a place for writing and sharing content. It is a place of converging ideas, thoughts, cultures, languages and ultimately, information. With the rise of user Read more about Cyber Law: Coming Your Way?[…]