Co-working spaces: the new-age office that best cultivates innovation

Make your workspace work for you — create a space that encourages innovation We spend ~160 hours working in a given month. For the majority of us, this time is spent in an office meant to foster creativity, communication, and ultimately a better business. Technology has revolutionized many pieces of our daily lives and has too impacted Read more about Co-working spaces: the new-age office that best cultivates innovation[…]

IoT Marketing: Connecting the Dots Between IoT and Marketing Strategy

The Internet of Things (IoT) is here, so let’s talk strategy. How exactly does IoT affect marketing strategy? With an “expected 34 billion devices connected to the internet by 2020” consumer demand will change, according to Forbes (Greenough et al., 2016). IoT and the world of connectivity will continue to shape needs and requirements for Read more about IoT Marketing: Connecting the Dots Between IoT and Marketing Strategy[…]