IoT Marketing: Connecting the Dots Between IoT and Marketing Strategy

The Internet of Things (IoT) is here, so let’s talk strategy. How exactly does IoT affect marketing strategy? With an “expected 34 billion devices connected to the internet by 2020” consumer demand will change, according to Forbes (Greenough et al., 2016). IoT and the world of connectivity will continue to shape needs and requirements for Read more about IoT Marketing: Connecting the Dots Between IoT and Marketing Strategy[…]