Startup Weekend: Challenges, Learnings, and Recommendations

Over a 54 hour time period, over 100 attendees came together to start something new at Techstars Seattle International Startup Weekend. Attendees shared initial problems they’d like to solve, formed teams, received coaching support, and pitched final business plans. As the event ended, I spoke with a few teams about their Startup Weekend experience; their challenges, their learnings, and their recommendations for[…]

Simon Sinek

The Importance of WHY in Marketing

Why does your company do what they do? Simon Sinek answers this question best.  As a published author, Ted speaker, and well-known innovation strategist, Sinek’s career focuses on the WHY in business and marketing. WHY you do something, versus HOW or WHAT you offer, he argues creates a stronger connection with your target audience.  “People don’t[…]

Diffusing Innovation And Marketing

The concept of innovation has been on the forefront of business’s minds with every minor advancement in technology that hits the marketplace. Since businesses aim to remain at the top of their market sector, they are continually facing the dilemma of diffusion of innovations, which is the rate of adoption [and] spread of innovation in[…]