The Future of Digital Marketing

The marketing world is based on building and enhancing relationships through communication to generate and maintain sales. However, every business, including marketing agencies, must adapt to societal changes to sustain and achieve each quarters goals and objectives by successfully using various communication techniques. It is a marketer’s newest side-job to stay up-to-date with communicative methods[…]

Cyber Law: Coming Your Way?

As the internet evolves, so do the challenges encountered in the marketing field. Looking back, Web 1.0 was a place where people read HTML, but Web 2.0 has evolved into a place for writing and sharing content. It is a place of converging ideas, thoughts, cultures, languages and ultimately, information. With the rise of user[…]

Collective Intelligence in Marketing

The proverb, “two heads are better than one,” relates to the idea of collective intelligence.  Henry Jenkins defines collective intelligence as, “the kind of knowledge and understanding that emerges from large groups of people,” (2008). In industries that rely on creative and novel ideas, such as the marketing industry, people are now using the collective[…]

Diffusing Innovation And Marketing

The concept of innovation has been on the forefront of business’s minds with every minor advancement in technology that hits the marketplace. Since businesses aim to remain at the top of their market sector, they are continually facing the dilemma of diffusion of innovations, which is the rate of adoption [and] spread of innovation in[…]