4 Changes Affecting Product Managers

  Today, Product Managers are managing more than products.  Product Managers are responsible for listening to their customers, paying attending to trends and developing products to meet their target audience’s evolving needs.  With the introduction of new management tools and methods, Product Managers are challenged to prioritize and balance their time appropriately. Increased Social Presence[…]

5 Ways to Become a More Technically Proficient Product Manager

In a former post, I addressed 7 Skills More Important Than a Technical Degree, and promised to address the skills necessary  to gain a more technical Product Management role. I too have applied to more Senior Product Management roles only to hear that I lacked  “technical experience.”  When I received this response, I felt frustrated; I’ve already been a successful Product[…]

Hooked Model: Getting Others Hooked on Your Product

Last summer, I meet and worked with Nir Eyal. Eyal is a Stanford professor and graduate, owner and content creator of Nirandfar.com, and the author of Hooked. For those not familiar with lean strategy, the Hooked Model fits with it hand and glove. Both methods help narrow down many ideas to one. This drives more effective iteractions on[…]

Stay On Google’s Nice List

In a world where Google seems to be the ruler, the trending question is,  “How do I rank higher in Google’s World?”  With the increasing emphasis of an online presence, the deep web has become a challenge for organic rankings on search engines, as it is, “the part of the World Wide Web not accessible through conventional search engines.” The deep web is a place where all[…]

The Future of Digital Marketing

The marketing world is based on building and enhancing relationships through communication to generate and maintain sales. However, every business, including marketing agencies, must adapt to societal changes to sustain and achieve each quarters goals and objectives by successfully using various communication techniques. It is a marketer’s newest side-job to stay up-to-date with communicative methods[…]

Cyber Law: Coming Your Way?

As the internet evolves, so do the challenges encountered in the marketing field. Looking back, Web 1.0 was a place where people read HTML, but Web 2.0 has evolved into a place for writing and sharing content. It is a place of converging ideas, thoughts, cultures, languages and ultimately, information. With the rise of user[…]

Diffusing Innovation And Marketing

The concept of innovation has been on the forefront of business’s minds with every minor advancement in technology that hits the marketplace. Since businesses aim to remain at the top of their market sector, they are continually facing the dilemma of diffusion of innovations, which is the rate of adoption [and] spread of innovation in[…]