4 Changes Affecting Product Managers

  Today, Product Managers are managing more than products.  Product Managers are responsible for listening to their customers, paying attending to trends and developing products to meet their target audience’s evolving needs.  With the introduction of new management tools and methods, Product Managers are challenged to prioritize and balance their time appropriately. Increased Social Presence[…]

Cyber Law: Coming Your Way?

As the internet evolves, so do the challenges encountered in the marketing field. Looking back, Web 1.0 was a place where people read HTML, but Web 2.0 has evolved into a place for writing and sharing content. It is a place of converging ideas, thoughts, cultures, languages and ultimately, information. With the rise of user[…]

Collective Intelligence in Marketing

The proverb, “two heads are better than one,” relates to the idea of collective intelligence.  Henry Jenkins defines collective intelligence as, “the kind of knowledge and understanding that emerges from large groups of people,” (2008). In industries that rely on creative and novel ideas, such as the marketing industry, people are now using the collective[…]

Diffusing Innovation And Marketing

The concept of innovation has been on the forefront of business’s minds with every minor advancement in technology that hits the marketplace. Since businesses aim to remain at the top of their market sector, they are continually facing the dilemma of diffusion of innovations, which is the rate of adoption [and] spread of innovation in[…]