IoT Marketing: Connecting the Dots Between IoT and Marketing Strategy

The Internet of Things (IoT) is here, so let’s talk strategy. How exactly does IoT affect marketing strategy? With an “expected 34 billion devices connected to the internet by 2020” consumer demand will change, according to Forbes (Greenough et al., 2016). IoT and the world of connectivity will continue to shape needs and requirements for[…]

Stay On Google’s Nice List

In a world where Google seems to be the ruler, the trending question is,  “How do I rank higher in Google’s World?”  With the increasing emphasis of an online presence, the deep web has become a challenge for organic rankings on search engines, as it is, “the part of the World Wide Web not accessible through conventional search engines.” The deep web is a place where all[…]