4 Changes Affecting Product Managers

  Today, Product Managers are managing more than products.  Product Managers are responsible for listening to their customers, paying attending to trends and developing products to meet their target audience’s evolving needs.  With the introduction of new management tools and methods, Product Managers are challenged to prioritize and balance their time appropriately. Increased Social Presence[…]

5 Ways to Become a More Technically Proficient Product Manager

In a former post, I addressed 7 Skills More Important Than a Technical Degree, and promised to address the skills necessary  to gain a more technical Product Management role. I too have applied to more Senior Product Management roles only to hear that I lacked  “technical experience.”  When I received this response, I felt frustrated; I’ve already been a successful Product[…]

7 Skills More Important Than A Technical Degree

While I don’t formally have an engineering or technical degree, I’ve held a product management role for the past few years.  I’ve worked for corporate companies, as well as start-ups and found it to be true that, “Not all Product Managers need a technical degree.” As a Product Manager, you’re responsible for managing the product through each stage of[…]

Simon Sinek

The Importance of WHY in Marketing

Why does your company do what they do? Simon Sinek answers this question best.  As a published author, Ted speaker, and well-known innovation strategist, Sinek’s career focuses on the WHY in business and marketing. WHY you do something, versus HOW or WHAT you offer, he argues creates a stronger connection with your target audience.  “People don’t[…]

Hooked Model: Getting Others Hooked on Your Product

Last summer, I meet and worked with Nir Eyal. Eyal is a Stanford professor and graduate, owner and content creator of Nirandfar.com, and the author of Hooked. For those not familiar with lean strategy, the Hooked Model fits with it hand and glove. Both methods help narrow down many ideas to one. This drives more effective iteractions on[…]