Randi Zuckerberg and I

Everyone Wants to Hire a Techpreneur

ROCHESTER, NY (October, 16, 2015) — The ambitious, sassy and entrepreneurial Randi Zuckerberg discussed the opportunities and trends in technology during the Gasser Lecture Series, hosted by the Saunder’s College of Business at the Rochester Institute of Technology (RIT). Today, the opportunity to succeed relies heavily on involvement with technology. Radi discussed three things you can do achieve[…]

Dance With Confidence

An Entrepreneur’s Dilemma: Dance with Confidence or Face Reality

Many argue that entrepreneurs succeed because of their confidence. “Fake it until you make it,” will get you you there, they say.  At what point should an entrepreneur look in a mirror and face the facts—that their business is failing? On Tuesday, June 23 in the Penthouse at One East Avenue in downtown Rochester, an[…]

Simon Sinek

The Importance of WHY in Marketing

Why does your company do what they do? Simon Sinek answers this question best.  As a published author, Ted speaker, and well-known innovation strategist, Sinek’s career focuses on the WHY in business and marketing. WHY you do something, versus HOW or WHAT you offer, he argues creates a stronger connection with your target audience.  “People don’t[…]

Hooked Model: Getting Others Hooked on Your Product

Last summer, I meet and worked with Nir Eyal. Eyal is a Stanford professor and graduate, owner and content creator of Nirandfar.com, and the author of Hooked. For those not familiar with lean strategy, the Hooked Model fits with it hand and glove. Both methods help narrow down many ideas to one. This drives more effective iteractions on[…]

Stay On Google’s Nice List

In a world where Google seems to be the ruler, the trending question is,  “How do I rank higher in Google’s World?”  With the increasing emphasis of an online presence, the deep web has become a challenge for organic rankings on search engines, as it is, “the part of the World Wide Web not accessible through conventional search engines.” The deep web is a place where all[…]

The Future of Digital Marketing

The marketing world is based on building and enhancing relationships through communication to generate and maintain sales. However, every business, including marketing agencies, must adapt to societal changes to sustain and achieve each quarters goals and objectives by successfully using various communication techniques. It is a marketer’s newest side-job to stay up-to-date with communicative methods[…]

Cyber Law: Coming Your Way?

As the internet evolves, so do the challenges encountered in the marketing field. Looking back, Web 1.0 was a place where people read HTML, but Web 2.0 has evolved into a place for writing and sharing content. It is a place of converging ideas, thoughts, cultures, languages and ultimately, information. With the rise of user[…]